Co-creating the design with another designer in a small agile team, taking the app from early concept through to MVP launch.

As a small startup, we needed to run with ideas and build quickly. Working closely with developers and the PM, we moved from assumptions to execution at a pace typically seen in teams far larger than ours. We built rapid prototypes alongside production to respond quickly to user needs, and conducted bootstrapped, ground-up user research in brisk sprints. We made assumptions, broke things, and iterated fast on a product still in its infancy.

Our core design challenge was building trust. Gig workers are chronically underserved by traditional financial institutions, and that history meant users arrived skeptical. Designing the end-to-end experience, from account creation and income verification through to cash advance access and repayment, required us to make complex financial flows feel transparent and approachable at every step.

Within 24 weeks we had a live product in real hands, resulting in a 150% increase in sign-ups and a 50% increase in additional integrated services among both new and existing users. The experience we co-designed became the foundation of Moves' core product and its primary path to revenue generation.